| Guerrilla Marketing Guru Al Lautenslager Provides Small-Business Owners With Tips on How to Market Their Business
REDMOND, Wash. (Map) - What: Many small-business owners do not have enough money to promote themselves effectively. If budget is an issue, some proven nontraditional marketing methods such as guerilla marketing can help get the word out. The author of "Guerrilla Marketing in 30 Days," Al Lautenslager recently offered small businesses advice on marketing to maximize profits and increase customers as part of a free Microsoft(R) Office Live Web seminar series. Lautenslager uses his own practical experience of running and managing a small-business print shop to provide small-business owners with helpful advice and insight on topics critical to success and to nontraditional forms of marketing and word of mouth. The seminar can be found at http://www.officelive.com. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO ) For small businesses that seek to market themselves on a budget, Lautenslager provides the following tips: .
'ASR Records Adds to Team
'ASR Records formally announced the addition of Roxann Stout and Jahmal Brown to the label staff. Ms. Stout will direct and develop initiatives related to the label's Booking Department. Mr. Brown will provide the label with specialized Internet Technologies skills related to the label's online portal. Roxann Stout will be working with qualified talent buyers toward booking 'ASR Records Artists at festivals and events worldwide. She is a trained musician, studying classical piano for 12 years, classical voice, and saxophone for 7 years. She was a state champion vocalist and won the Women's Federated Competition for 2 straight years. Her promise as a vocalist was so impressive that Ms. Stout was awarded a vocal scholarship from the prestigious Berklee College of Music in Boston.
Sustainable Ballard hears about legislative environmental record
Local non-profit Sustainable Ballard celebrated its fourth birthday recently by reviewing several energy and environmental successes of the past state legislative session.Sen. Jeanne Kohl-Welles, D-Seattle, was the key speaker at the event held at the Sunset Hill Community Club. She applauded the organization for its grassroots efforts in promoting a more sustainable community.Though Kohl-Welles hasn't served on any environmental committees since the mid-1990s, she said it was still an issue she paid a lot of attention to."I'm not an authority on this," she warned the audience, "but I love these issues. I feel passionate about the environment in this state, country and the world and I want to do everything I can."When Democrats took over the majority in the House last November, it did more than anything else to advance environmental legislation, Kohl-Welles said.
Watch List (July 15-21): More Aggressive Loans, More Defaults
In this week's issue we report: that commercial loan defaults should start increasing soon; that the outlook for subprime backed bonds has also turned decidedly negative; and update you on the mounting cost of the alleged fraudulent Penland project in North Carolina and the forced bankruptcy of an office campus owner in Philadelphia. Plus we give you news you'll find only here and the latest facility closures, mass layoffs and properties on The Watch List. Office Loan Defaults Likely To Rise Loan defaults for U.S. CMBS are likely to begin ticking up as deals issued over the last few years contain larger concentrations of interest-only (IO) loans and loans with a higher amount of debt, according to the latest CMBS loan default study by Fitch Ratings. Though CMBS loan defaults fell 15% by balance last year to $1.57 billion, cumulative CMBS loan defaults increased to $13 billion (3.29% of Fitch's default study universe).
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