| Impart Media Advertising Hires Capitelli as Media Director
Impart Media Advertising, Inc. announced today the appointment of Lori-Ann Capitelli to the position of SVP, Media Director. Impart Media Advertising, formerly E&M Advertising, is the wholly owned subsidiary of Impart Media Group, Inc. (OTC BB:IMMG.OB - News), a global provider of end-to-end information networks, transactional kiosks, digital signage services, and direct-to-consumer advertising. .
Harte-Hanks Launches New Web Platform www.citdb.com to Make Tech Contacts Easily Available to Emerging Marketers
Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, announced today the release of an e-commerce platform designed to provide small and emerging technology marketers and sellers easy access to technology contacts across North America, Europe and South America. The new site, http://www.citdb.com, allows technology companies with small marketing budgets to search and select contacts from the Harte-Hanks Ci Technology Database (CiTDB), a source of rich installed technology content from 700,000 business sites on three continents. CiTDB.com users can focus their search on a very specific geographical area or market sector, and rent a list of contacts they want, entirely online by credit card. The data made available are name, company, mailing address and telephone number based on the user's query, but without the location's technology profile information that is only associated with a full CiTDB subscription.
Guerrilla Marketing Guru Al Lautenslager Provides Small-Business Owners With Tips on How to Market Their Business
REDMOND, Wash. (Map) - What: Many small-business owners do not have enough money to promote themselves effectively. If budget is an issue, some proven nontraditional marketing methods such as guerilla marketing can help get the word out. The author of "Guerrilla Marketing in 30 Days," Al Lautenslager recently offered small businesses advice on marketing to maximize profits and increase customers as part of a free Microsoft(R) Office Live Web seminar series. Lautenslager uses his own practical experience of running and managing a small-business print shop to provide small-business owners with helpful advice and insight on topics critical to success and to nontraditional forms of marketing and word of mouth. The seminar can be found at http://www.officelive.com. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO ) For small businesses that seek to market themselves on a budget, Lautenslager provides the following tips: .
'ASR Records Adds to Team
'ASR Records formally announced the addition of Roxann Stout and Jahmal Brown to the label staff. Ms. Stout will direct and develop initiatives related to the label's Booking Department. Mr. Brown will provide the label with specialized Internet Technologies skills related to the label's online portal. Roxann Stout will be working with qualified talent buyers toward booking 'ASR Records Artists at festivals and events worldwide. She is a trained musician, studying classical piano for 12 years, classical voice, and saxophone for 7 years. She was a state champion vocalist and won the Women's Federated Competition for 2 straight years. Her promise as a vocalist was so impressive that Ms. Stout was awarded a vocal scholarship from the prestigious Berklee College of Music in Boston.
Report Subscriptions, ACH Processing, and Payment Updates Mark Summer Upgrade of Travis Software's WebCOBRA.com
Travis Software Corp., a market leader of Advanced Employee Benefits Software Administration, announced today the Summer 2007 upgrade of its WebCOBRA.com system. The new version offers more enhanced features, including Report Subscriptions, ACH Processing, and a Payment Schedule of Qualified Beneficiary (QB) premiums for easy review of upcoming payment amounts. Houston, Texas (PRWEB) August 7, 2007 -- Travis Software Corp., a market leader of Advanced Employee Benefits Software Administration, announced today the Summer 2007 upgrade of its WebCOBRA.com system. The new version offers more enhanced features, including Report Subscriptions, ACH Processing, and a Payment Schedule of Qualified Beneficiary (QB) premiums for easy review of upcoming payment amounts. The newly enhanced version of WebCOBRA.com allows for more control over reporting capabilities.
Customer Surveys: A Powerful Link Building Tool
One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they're doing. Honorable intentions for sure but in today's link marketing, it's less about where customers stand and more about where they're going. In the past, I provided a general questionnaire to the company that contracted my linking services, then pulled demographic information from the site's web logs. Using web logs is still a viable tactic but I've come to understand that today's Internet is different and I need to adapt what I do along with it. The explosion of Web 2.0 and social media type sites is changing the way we work and the way I market for links.
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